“I just wanted to make something to add a little spice to my Story,” said Knutson, the lens creator, referring to the app’s photos and videos that disappear after 24 hours. (FB)’s augmented reality platform, called Spark AR. On Tuesday it opened up its beta program, so that anyone can make and publish an AR effect on Instagram using Facebook Rival Instagram, which is owned by Facebook She earns extra income from creating lenses for brands, such as a high-end bridal shop in Detroit, and from a line of clothing and accessories on Shopify “A lot of us came in as hobbyists or just being curious about it, and now it’s turned into something people have turned into a living.” “It’s opened up this whole new career path for a lot of people,” said Rhonda Greene, an official lens creator who has a day job as the CTO of a firm specializing in web development and social media strategy. However, building more complicated lenses can require technical skills, such as coding, 3D modeling, photo editing and graphic design knowledge, and using other expensive programs such as Photoshop. The basic tools don’t require much technical knowledge. It includes templates for making different kinds of lenses, such as custom sunglasses or lenses for your pet. Snap’s public Lens Studio software lets users create AR Snapchat lenses. Two of Snapchat’s hits included a gender-swap lens that turns users into a man or woman and a filter that makes you look like a baby. On its latest earnings call, Snap’s CFO Derek Andersen said the company’s new AR lenses resulted in an estimated 7 million to 9 million of the 13 million daily active users Snapchat added during the period. Viral lenses have been key to Snapchat’s recent success. (SNAP) is working hard to attract more people to the platform. This can help keep users engaged at a time when Snap The company, which helps lens creators get deals with brands for sponsored projects, doesn’t get a cut of the deals, but lens creators bolster the company’s own AR offerings. (SNAP)chat, encourages this community of creators, who range from graphic designers to artists, animators and Snap For more complex lenses, some creators charge brands as much as $30,000. Other official lens creators on Snapchat charge a minimum of $1,000 for a sponsored lens, according to Ben Knutson, who quit his IT job last year to make Snapchat lenses for brands full time. She’s made more than $4,000 since launching her online shop in June. They can be downloaded and edited for use on platforms like Instagram. Her creations have racked up over 17 billion views and helped her amass over 214,000 followers on the platform.Ĭasciello, who will attend Virginia Tech in the fall to study computer science and engineering, sells a packages of filters on Etsy for up to $49. One gives you a crown of smiling emojis, and a “Happy Vibe” filter gives you a sun-kissed look. Since October 2018, Casciello has created about 30 Snapchat lenses, which overlay digital objects and special effects on photos and videos. Casciello using her filter that gives users freckles in the shape of stars.
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